Olde Naples (also spelled Old Naples) is the historic founding district of the City of Naples, spanning roughly 1.5 square miles from 9th Avenue South to 13th Avenue South, bounded by 3rd Street South to the east and the Gulf of Mexico to the west. The Naples Historic District — a subset designated in 1987 — includes 66 historic buildings that once housed early Naples visitors including the DuPonts, Briggs, and Haldemans. The iconic Naples Pier anchors the community’s beachfront identity.

The community contains roughly 2,850 residences: about 1,100 single-family homes and 1,750 condos across a wide pricing spectrum. The 5th Avenue South and 3rd Street South corridors provide dual downtown shopping and dining districts with more than 50 restaurants, galleries, and boutiques. Building types range from 1950s–60s Florida cottages — classic original Naples charm and prime renovation candidates — to 2020s new-construction luxury in the $12M–$25M Gordon Drive range.

For bathroom remodels, Olde Naples is Naples’ highest-ROI neighborhood because of permanent supply constraints and a walkability premium that can’t be replicated elsewhere. Renovation scope divides along three clear lines: historic-cottage preservation renovations (Better tier, preservation-sensitive primary suites), boutique-condo Good-tier refreshes (Mariner, Town Manor, Pettit Square), and new-construction-spec Best-tier primary suites for Gordon Drive and beachfront estates. Every Olde Naples renovation factors in the widespread flood-zone exposure, FEMA elevation coordination, historic preservation where applicable, and the City of Naples permitting process.